Draft Diff Checklist for AI-Assisted Website Copy
SEO Slots
| Slot | Value |
|---|---|
| seo_title | Draft Diff Checklist for AI-Assisted Website Copy |
| meta_description | Compare an AI-assisted draft against approved source notes with a checklist for facts, claims, CTA routes, schema, and brand boundaries. |
| slug | draft-diff-checklist |
| primary_query | AI draft diff checklist |
| secondary_queries | AI draft diff checklist, AI draft diff checklist checklist, AI draft diff checklist template |
| search_intent | operational checklist |
| canonical_path | /resources/prompt-to-publish-qa-lab/draft-diff-checklist/ |
| og_title | Draft Diff Checklist for AI-Assisted Website Copy |
| og_description | Compare an AI-assisted draft against approved source notes with a checklist for facts, claims, CTA routes, schema, and brand boundaries. |
Search Intent
operational checklist. The article must answer the reader's operational question before any commercial route appears.
Reader Artifact
Reusable checklist, table, or runbook from the article body. This artifact is the reason the article can be saved, cited, or reused by an operator.
Internal Links
- Hub: /resources/prompt-to-publish-qa-lab/
- Related article: /resources/prompt-to-publish-qa-lab/source-of-truth-matrix/
- Related article: /resources/prompt-to-publish-qa-lab/factuality-gate/
- Related article: /resources/prompt-to-publish-qa-lab/visible-copy-risk-filter/
- Related article: /resources/prompt-to-publish-qa-lab/rollback-evidence-template/
- Tool/service route: /services/diagnostic-sprint/
Structured Data
Recommended schema: Article, BreadcrumbList. Keep BreadcrumbList aligned with /resources/prompt-to-publish-qa-lab/draft-diff-checklist/. Do not add Product, Offer, Review, Rating, or FAQPage schema for this wave unless a later approved public page visibly supports it.
CTA Route
Primary route: /services/diagnostic-sprint/.
CTA label: Use the related checklist or diagnostic route.
CTA family: diagnostic_sprint.
Use this route only after the article artifact has clarified the next operational step. Public forms, accounts, and payments are intentionally not part of this resource page.
The CTA stays measured and specific, with no public payment or account route on this page.
Measurement
| Event | Name |
|---|---|
| event_view_article | view_article_prompt_to_publish_qa_lab_draft_diff_checklist |
| event_click_artifact | click_artifact_prompt_to_publish_qa_lab_draft_diff_checklist |
| event_click_cta | click_cta_prompt_to_publish_qa_lab_draft_diff_checklist |
| utm_policy | No UTM on internal links; campaign UTMs only during approved external distribution. |
Public-Preflight NG Items
- Fake client proof, fake metrics, fake awards, or guaranteed outcomes.
- Public account, form, payment, repo, domain, or outreach route before checks pass.
- Unapproved cross-brand, unrelated monetization, or off-topic trust route.
- Unsupported claims about SEO, ranking, revenue, or tool behavior.
- Machine-like slug, broken internal link, missing schema plan, or missing measurement slot.
A draft diff checklist makes the review mechanical. The question is not "does this read well?" The question is "what changed from the approved source, and was that change allowed?"
The Diff Routine
Use the checklist in four passes:
Compare facts and claims.
Compare CTA, internal links, schema, and measurement events.
Compare brand boundary and exclusions.
Record edits, owner decisions, and release evidence.
Each pass should produce one of three states:
| State | Meaning | Action |
|---|---|---|
| Pass | Draft matches approved source and route | Keep |
| Needs edit | Draft drift is clear and repairable | Rewrite before next gate |
| Owner decision | Source is missing, conflicting, or business-sensitive | Escalate before publishing |
Diff Categories That Matter
Factual Drift
Factual drift includes names, dates, tool capabilities, locations, service scope, included deliverables, and any statement a reader could act on. Even small changes matter when the copy describes what a team will receive.
Claim Inflation
Claim inflation turns a bounded process into a guarantee. Replace "prevents publishing mistakes" with "reduces common pre-publish drift by forcing source, diff, and rollback checks."
CTA Drift
CTA drift happens when an educational article jumps to a route that is too commercial for the reader's current intent. If the source matrix says the CTA is a template route, the draft should not push a high-commitment inquiry.
Schema Drift
Schema drift happens when the draft or template suggests markup that does not match the visible page. This pack uses Article and BreadcrumbList only.
Brand-Boundary Drift
Brand-boundary drift happens when unrelated terms, private labels, or internal project language leak into clean B2B copy. The diff review should treat those as release blockers.
Reviewer Notes Template
| Issue | Source line or row | Draft line | Decision | Owner |
|---|---|---|---|---|
| Claim says "guaranteed" | Service promise row | Intro paragraph | Replace with bounded wording | Editor |
| CTA points to live form | CTA row | Final section | Use placeholder route | PM |
| Missing artifact | Reader artifact row | Body promises worksheet | Add worksheet or remove promise | Content owner |
What This Artifact Can and Cannot Prove
The draft diff checklist can prove that a reviewer compared the draft to approved sources and recorded drift. It cannot prove that the approved source itself is current. If the source is outdated, the diff may pass while the page still needs factuality review.
That is why the next step is the factuality gate.
Natural CTA
Copy the checklist into the next AI-assisted publishing ticket. Teams that want assignable review cards can adapt the future template route when scope and evidence are clear.