Factuality Gate for Public Website Drafts
SEO Slots
| Slot | Value |
|---|---|
| seo_title | Factuality Gate for Public Website Drafts |
| meta_description | Use a factuality gate rubric to check names, dates, claims, proof, pricing, sensitive wording, and unsupported AI-generated details. |
| slug | factuality-gate |
| primary_query | website draft factuality checklist |
| secondary_queries | website draft factuality checklist, website draft factuality checklist checklist, website draft factuality checklist template |
| search_intent | operational checklist |
| canonical_path | /resources/prompt-to-publish-qa-lab/factuality-gate/ |
| og_title | Factuality Gate for Public Website Drafts |
| og_description | Use a factuality gate rubric to check names, dates, claims, proof, pricing, sensitive wording, and unsupported AI-generated details. |
Search Intent
operational checklist. The article must answer the reader's operational question before any commercial route appears.
Reader Artifact
Reusable checklist, table, or runbook from the article body. This artifact is the reason the article can be saved, cited, or reused by an operator.
Internal Links
- Hub: /resources/prompt-to-publish-qa-lab/
- Related article: /resources/prompt-to-publish-qa-lab/source-of-truth-matrix/
- Related article: /resources/prompt-to-publish-qa-lab/draft-diff-checklist/
- Related article: /resources/prompt-to-publish-qa-lab/visible-copy-risk-filter/
- Related article: /resources/prompt-to-publish-qa-lab/rollback-evidence-template/
- Tool/service route: /services/diagnostic-sprint/
Structured Data
Recommended schema: Article, BreadcrumbList. Keep BreadcrumbList aligned with /resources/prompt-to-publish-qa-lab/factuality-gate/. Do not add Product, Offer, Review, Rating, or FAQPage schema for this wave unless a later approved public page visibly supports it.
CTA Route
Primary route: /services/diagnostic-sprint/.
CTA label: Use the related checklist or diagnostic route.
CTA family: diagnostic_sprint.
Use this route only after the article artifact has clarified the next operational step. Public forms, accounts, and payments are intentionally not part of this resource page.
The CTA stays measured and specific, with no public payment or account route on this page.
Measurement
| Event | Name |
|---|---|
| event_view_article | view_article_prompt_to_publish_qa_lab_factuality_gate |
| event_click_artifact | click_artifact_prompt_to_publish_qa_lab_factuality_gate |
| event_click_cta | click_cta_prompt_to_publish_qa_lab_factuality_gate |
| utm_policy | No UTM on internal links; campaign UTMs only during approved external distribution. |
Public-Preflight NG Items
- Fake client proof, fake metrics, fake awards, or guaranteed outcomes.
- Public account, form, payment, repo, domain, or outreach route before checks pass.
- Unapproved cross-brand, unrelated monetization, or off-topic trust route.
- Unsupported claims about SEO, ranking, revenue, or tool behavior.
- Machine-like slug, broken internal link, missing schema plan, or missing measurement slot.
The factuality gate reviews both truth and usable evidence. It asks whether a reader could act on the statement, and whether the team can defend the statement if challenged.
The Factuality Gate Workflow
Use the rubric after the source matrix and draft diff pass. The reviewer should scan every statement that affects trust, buying decisions, implementation decisions, or public risk.
Recommended states:
| State | Meaning | Action |
|---|---|---|
| Pass | Supported, bounded, and publish-safe | Keep |
| Revise | True idea, risky wording | Rewrite with caveat or narrower scope |
| Remove | Unsupported or unnecessary | Delete before release |
| Escalate | Business-sensitive or expert-sensitive | Owner decides before release |
High-Risk Public Copy Zones
Pricing and Commercial Terms
If pricing is not approved for publication, do not use a placeholder that looks like a live price. Explain pricing drivers or route the reader to an approved inquiry placeholder.
Comparison Claims
Avoid claims that imply a service, method, or template is better than alternatives unless the article includes transparent criteria and current evidence.
Guarantees and Outcomes
Replace guaranteed outcomes with operational value. For example, "reduces common release drift" is safer and more accurate than "prevents all publishing errors."
Testimonials and Proof
Do not invent customers, quotes, logos, screenshots, traffic numbers, or revenue outcomes. If proof is not public and approved, use process evidence instead: a checklist, matrix, rubric, or sample field.
Sensitive Advice
If a topic touches legal, medical, financial, security, or compliance decisions, use cautious language and require specialist review before public launch.
Evidence Note Template
| Claim | Source | Reviewer | Decision | Recheck date |
|---|---|---|---|---|
| The article uses Article and BreadcrumbList only | Pack schema plan | Technical reviewer | Pass | Before public launch |
| The CTA routes to Implementation Sprint placeholder | Source matrix | PM | Pass | Before public launch |
| The template pack is future-facing | Template route note | Business owner | Keep as placeholder | Before template page approval |
What This Artifact Can and Cannot Prove
The factuality gate can prove that claims were inspected and assigned pass, revise, remove, or escalate states. It cannot prove that time-sensitive external facts remain current forever. If the article later mentions platform behavior, pricing, policy, or tool features, those claims need current verification immediately before publication.
Natural CTA
Copy the factuality gate rubric into the final review stage for any AI-assisted public page. If the team needs the gate turned into a durable publishing workflow, the Implementation Sprint route can connect it to source packets, reviewer roles, and rollback notes when scope and evidence are clear.